Are you recruiting people for an organization? Are people signing up for a new service or website? Is it welcoming people into a mobile app? Onboarding might seem trivial, but it's the first experience your users have with your product or service. It's like the first page of a book and it can instantly excite them. If not implemented well, a bad onboarding experience could turn someone off of a brand completely.

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NB: based on previous experience on the apps and what – in my view – wasn't so good in them.